About us

Our clients tell us that amongst the reasons they work with us is that we ‘get it’. That means our management team understands their business and what they’re trying to achieve. Our telemarketer team has also been described as senior and offering an intelligent approach to cold calling. 

Jonathan Silverman - Managing Director

Before setting up GSA, Jonathan spent 16 years in senior sales and marketing management with Cover Girl, Alfred Dunhill, Montblanc and latterly Porsche Cars GB as Head of Marketing. He is a sales and marketing guy through and through.

Jonathan has strong client-side business development experience in sales and marketing in both b2c and b2b. He has undertaken consultancy in the past for Bentley Motors Ltd, Marsh McLennan, Tanner Krolle Ltd (formerly part of the Chanel Group), Capita and Group 4 Securicor. For several years, he presented monthly seminars on Marketing and Data Protection for the Institute of Direct Marketing and the Chartered Institute of Marketing.

Jonathan manages GSA and runs client strategy sessions including ‘route to market’ strategy before commencement of any campaign. He also facilitates client new business and marketing workshops as well as offering marketing and business development consultancy. 

Jonathan is an avid squash player and a lifelong Arsenal supporter.

 

Viv Cree - Account Manager

Prior to working for GSA Viv has sixteen years experience in sales and telemarketing.

She spent 7 years in the world of banking as a mortgage advisor for the Halifax and Egg and 9 years in promotional products where she ran a very successful Direct / Tele marketing team for a multi billion pound company.

Viv manages our highly skilled telemarketing team, including training and development, and liaises with our clients on a day to day basis so that campaigns are effective and we achieve the best possible results.

Viv has a keen interest in motorsports, particularly F1, rides a CBR 600 and has just purchased her first Harley Davidson.

 

Our Telemarketing Team

We carefully select our telemarketers. Our team is made up of high quality people. No contractors or jobbing actors. No students or foreign exchange students. Just mature, committed salaried individuals that want to make a difference for our clients. They are therefore able to ‘engage’ and have peer to peer conversations with prospective clients to build rapport and identify their company problems (Pain) or opportunities (Gain) that our clients can resolve.

Our clients have direct contact with their telemarketers and benefit from dedicated telemarketers that can represent their business how they would like it presented.

I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client) was good and the reporting was excellent. Manager - Law Cost Specialists  More...

 

Visit our articles page and blog for hot tips and our business development white papers or ask us about our telemarketing mentor programme.

To find out how GSA Business Development can help Generate Growth for your Business, by contacting us now on 0845 658 8192 or by sending us an email.