Data Services

Clean data is a key asset to your business and feeds your new business activity. Poor quality or ‘dirty’ data means wasted time and money, inefficiency and slower results. Managing and updating your data accurately, regularly and legally enhances the possibility of generating profitable new business.

on average up to 20% of Managing Directors, 33% of Sales Directors and 50% of Marketing Directors change every year?
More data facts…

Regular data cleaning and list validation is critical to success. Accurate list gathering is essential to any outbound direct marketing or telemarketing campaign.

Factors that block success and create problems include:

• Companies that ‘opt-out’ of receiving cold calls on the Corporate Telephone Preference Service (CTPS)
• Changes in premises and contact details
• Leavers, promotions or new hires
• Poor data entry by employees
• No clear guidelines on data protocol for your database users
• No data quality management
• Legacy data

Can you be confident your data is as accurate as it could be?

GSA offers a range of quality one-off or regular services tailored to your requirements as a solution to all of your data issues.

• List Validation— the only effective way to update business data is to telephone each record.  Using telemarketing research to add or validate contact names, phone numbers, addresses, email addresses on your current marketing lists.
• Data cleansing — using a variety of processes to clean you data to ensure consistency, uniformity, uniqueness (deduplication) of your data
• Database hosting — data hosting and reporting services using our powerful customer relationship management (CRM) system for your customer database to enable you to run marketing campaigns and track success through reporting.
• Opt-out screening — against the telephone and mailing preference services to meet your legal responsibilities and prevent you falling foul of legislation.
• List compilation / profiling — Generate a bespoke list of prime targets through any combination of list gathering, online research and phone validation.
• List Purchase — List sourcing through quality list providers and brokers*.

*Note: we are not a list broker and do not offer a list broking service. List purchase is carried out as part of a broader campaign. 

Why not combine a data cleansing exercise with some telemarketing activity?

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Find out how GSA Business Development can help Generate Growth for your Business, by contacting us now on 0845 658 8192 or by sending us an email.